CheckinEvent – Event booking

Over the years, shopping Malls have become places for entertainment and socialising as well as shopping, with the aim of creating an increasingly engaging experience for visitors. If you want to create engagement, organising events in malls is certainly one of the main tools available.

At the same time it is important to manage the pre-event in an optimal way: on the one hand it is necessary to guarantee an orderly turnout of participants avoiding annoying congestion, on the other hand it is in the Centre’s interest to know how many people intend to participate, in order to optimise the logistical phase or for subsequent marketing analysis.

Microlog offers an immediate and effective solution to streamline event management: CheckinEvent.

CheckinEvent is a web platform that allows users to book online for events organised by a shopping Mall, in total autonomy, either from a PC or a smartphone. At the end of the registration process, the user will receive a QR code via email to show at the entrance on the established date and time, thus completing the accreditation process.

The advantages of adopting this solution are many:

• Relieving the centre’s direction and staff of management commitments, also limiting organisation costs.
• Being able to define a maximum number of participants, thereby optimising the flow of people entering and leaving: this is fundamental, especially in case of events divided into different time slots.
• Monitor registration trends in real time and, if necessary, boost them with targeted communication campaigns.
• Know the exact number of actual participants.
• Realise well-run and organised events, thus increasing attendee satisfaction!

Subject to consent to the processing of data, the registration process may provide the shopping centre with names and user data to be added to its database, for sending marketing and loyalty campaigns.

Contact us to find out more