Digital Signage
More informed, more involved
Digital totems, video and interactive LEDwall can improve the shopping experience of each costumer in a Mall.
Microlog interactive digital tools are attractive for the customer and the visitor because they can provide all the useful needed information in a modern way. They are reference points in which everybody can find the Mall directory and where everybody can have information about promotions and events in progress.
The effects of their usage can be: more satisfied customers and increased effectiveness of marketing campaigns.
Technology
Sensors: kiosk, video, LEDwall, touchscreen
Aims
- How is it possible to improve the customer’s shopping experience?
- How is it possible to increase the effects of a marketing campaign?
- How is it possible to provide the customer with targeted and updated information about the Mall’s events?