New solution for events: it starts with Conè!

Over the past few years, the number of events organised within shopping galleries has increased more and more, with a view to involving their visitors beyond mere shopping. Musical performances, copy signings, exhibitions, not forgetting occasions dedicated to children. 😉

For everything to be enjoyable, the organisational phase becomes essential, optimally managing the pre-event and consequently the flow of people in malls.

To facilitate these aspects, we thought of an immediate and effective system: it is called CheckinEvent and saw its official launch at the ‘Meet&Greet with the Smurfs’ event (Sunday 15 September) at the Conè shopping mall in Conegliano (Veneto – Italy).

Our solution consists of a web platform that allows users to register independently in the days leading up to the event, receiving a confirmation email containing a unique QR code. The latter must be presented at the event area at the set date and time, to check-in and access the show.

The client’s objective was to have an accurate estimate of how many people would attend, especially to manage the turnout of families at various times of the day when the Smurfs meeting was divided. In addition, being able to monitor the number of people registered in real time made it possible to manage the progress of supporting communication campaigns. Finally, the customer was able to know the exact number of actual participants, which was useful for subsequent marketing analyses.

It is a system that streamlines certain organisational aspects of the event, relieving the centre’s staff and management of the same, and helps in the orderly and efficient management of the people flow.

Thank you to Conè for the great opportunity: our solution will be used for future events within the shopping centre, certain that, in addition to providing tools and data for the centre itself, it will increase participant satisfaction 😉

For any detailed information please do not hesitate to write to us: